There are plenty of ways you can create your email signature. One may say TOO MANY. And guess what? They are not always free. So what is the end result?
A feeling of overwhelm and confusion over creating the simplest task – crucial to your burgeoning business – your email signature.
We know that email signatures are important. An email signature is crucial in professional communication, offering a quick, consistent way to share contact details while reinforcing brand identity. It ensures professionalism, builds trust, and promotes easy access to important information. Plus, it’s an effortless way to include disclaimers and even drive engagement with your business.
And that’s why even this simplest of elements has a plethora of free and paid solutions to help you set up.
If you’re feeling overwhelmed with it all. Don’t worry. Check out my list of simple and free ways for you to create a professional and well-designed email signature that will reflect your unique business style. I will also talk about the pros and cons of each method too.
One thing to remember, is that all email programs have email signature editors which allow you to create signatures. I’ll explain more later.
Note about my recommendations: When I recommend solutions for business owners or business starters, I always stick to my philosophy which includes:
- Free, low cost, no tricks and long term feasibility
- Trusted brands that are not known to have data privacy leaks
- Using common pre-installed software where possible
- Avoids signing up to new and unnecessary platforms
- Options that do not contain branding from providers (which often happens with free and low cost solutions)
Method 1: Use Canva (or other online design software) to create a design
This is a great option because it allows you to create something very modern and stylish, even if you don’t have design skills. Both Canva and Adobe Express offer free templates and options for email signatures.
The only drawback here is that the email signature is exported as an image file. That won’t be a problem for everyone, so if it isn’t for you, go ahead and use this method.
Simply export the image file, and import it into your email software. My only recommendation here is to try and host this image file on an owned platform (Question about what this means? Send me a message via chat!)
BTW, this image based signature option is great for when you would like a highly customised design with cursive type fonts in your signature.
If you would like to use Canva or Adobe Express to create your email signature because you would like the job of designing it yourself, you can still have a version of the signature that is not ‘image only’. That is, with text that can be clicked, highlighted, copied etc. Check out my resource here for step by step instructions.
Once you have your email signature image, you can import those into your program’s signature editor so that links can be added.
Method 2: Use Photoshop or other editing software
Many of us have access to software that allows us to layout elements on a canvas. The most popular is Adobe’s Photoshop. There are also other Adobe programs and other branded software options that are around. These can be used to create an image only signature that can then be imported into your email program’s signature editor so that links can be added. Depending on how savvy you are, you can export Photoshop content as a HTML format which can then be edited for email signature editors.
Method 3: Use HubSpot’s signature generator
HubSpot is hands down one of the best marketing software options available. It is expensive, but they do offer free options. And as part of their content marketing process, they offer a plethora of free tools. Their email signature generator is one of those. The best part is that you do not need to sign up to get your signature! The signature does have a branded link underneath, but that is easily deleted.
And when you’re done, you have all the options you’ll need for setting up your signatures: exporting as source code (HTML), copy and pasting into your email program, or sending to your colleagues. It’s so good.
The only drawback? You have less creative control as there are only preset templates available. But that’s not a problem for everyone!
Also, if you work with clients and help them set up marketing and branding, this might not be the best option either.
Enjoy creating your email signature!
Want a step-by-step guide on how to create your design from scratch using these absolutely free methods? You can purchase it right here.
Your guide will include step-by-step instructions on these three methods, design recommendations, installation instructions and instructions for the most popular email programs.
Want this done for you? Purchase your task here!
You’ll receive a final email signature ready for you to install, source code should you need future edits, an installation guide and instructions for the most popular email programs. To buy this, you’ll need to provide your preferred template, logo, business details and details of where you will want your images hosted.